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Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Seems
Consist
Change
Anticipation
Power
Ahead
Giving
Seem
Would
Gives
Control
Force
Moving
Deflect
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
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Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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The mother tongue is propaganda.
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People who write obscurely are either unskilled in writing or up to mischief.
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The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
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The price of eternal vigilance is indifference.
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The global village is a place of very arduous interfaces and very abrasive situations.
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...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
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Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
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