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Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Moving
Deflect
Seems
Consist
Change
Anticipation
Power
Ahead
Giving
Seem
Would
Gives
Control
Force
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We become what we behold. We shape our tools and then our tools shape us.
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
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We impose the form of the old on the content of the new.
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I may be wrong, but I'm never in doubt.
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The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
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Only the small secrets need to be protected. The large ones are kept secret by public incredulity.
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The new media are not bridges between man and nature - they are nature...
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When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.
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If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
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Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
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Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.
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In the land of the blind, the one-eyed man is a hallucinating idiot...for he sees what no one else does: things that, to everyone else, are not there.
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