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A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Peace
Mediums
Doe
Finds
Never
Cease
Older
Oppress
Shapes
Ceases
Leave
Addition
Position
Positions
Media
Medium
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Don't ask whether it is right or wrong. Instead try to find out what is going on.
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I am not a culture critic because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
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The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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Any breakdown is a breakthrough.
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Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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In antiquity and the Middle Ages reading was necessarily reading aloud.
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Our motor car is our supreme form of privacy when we are away from home.
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We are all robots when uncritically involved with our technologies.
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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.
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Mass man is a phenomenon of electric speed, not of physical quantity.
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The more the data banks record about each one of us, the less we exist.
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I may be wrong, but I'm never in doubt.
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Language is a form of organized stutter.
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
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