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A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Position
Positions
Media
Medium
Peace
Mediums
Doe
Finds
Never
Cease
Older
Oppress
Shapes
Ceases
Leave
Addition
More quotes by Marshall McLuhan
Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
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The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
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For those for whom the sex act has come to seem mechanical and merely the meeting and manipulation of body parts, there often remains a hunger which can be called metaphysical but which is not recognized as such, and which seeks satisfaction in physical danger, or sometimes in torture, suicide, or murder.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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At electric speed, all forms are pushed to the limits of their potential.
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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
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Nobody can commit photography alone.
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the only people who have proof of their sanity are those who have been discharged from mental institutions
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Information and images bump against each other every day in massive quantities, and the resonance of this interfacing is like the babble of a village or tavern gossip session.
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All advertising advertises advertising.
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I do not explain, I explore.
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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
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The method of our time is to use not a single but multiple models for exploration.
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I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
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A typewriter is a means of transcribing thought, not expressing it.
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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Ads represent the main channel of intellectual and artistic effort in the modern world.
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