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Artists in various fields are always the first to discover how to enable one medium or to release the power of another.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
First
Discover
Always
Various
Artists
Fields
Media
Enable
Another
Medium
Power
Mediums
Firsts
Release
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The story begins only when the book closes.
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The huge advantage of Canada is its backwardness.
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I do not explain, I explore.
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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
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Positively, the effect of speeding up temporal sequence is to abolish time, much as the telegraph and cable abolished space. Of course, the photograph does both.
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In the land of the blind, the one-eyed man is a hallucinating idiot...for he sees what no one else does: things that, to everyone else, are not there.
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Violence is the quest for identity. When identity disappears with technological innovation, violence is the natural recourse.
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Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.
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I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
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Only a fraction of the history of literacy has been typographic.
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The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.
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You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvellous resources.
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Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.
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The bible belt is oral territory and therefore despised by the literati.
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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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All media are extensions of some human faculty- psychic or physical.
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The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
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Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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