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Artists in various fields are always the first to discover how to enable one medium or to release the power of another.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Power
Mediums
Firsts
Release
First
Discover
Always
Various
Artists
Fields
Media
Enable
Another
Medium
More quotes by Marshall McLuhan
Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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Violence is the quest for identity. When identity disappears with technological innovation, violence is the natural recourse.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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Current illusion is that science has abolished all natural laws.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
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Advertising is an environmental striptease for a world of abundance.
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
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In Jesus Christ, there is no distance or separation between the medium and the message: it is the one case where we can say that the medium and the message are fully one and the same.
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Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones
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At electric speed, all forms are pushed to the limits of their potential.
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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
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Those conspiracies that are too incredible to be believed, are by the same right, those which most often succeed.
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There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
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I don't necessarily agree with everything I say.
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Anything that's popular is a rear-view image.
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If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?
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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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Cubism ('multi-locationalism') is one of the painterly forms of acoustic space.
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Any breakdown is a breakthrough.
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