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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
World
Illusion
Unique
Beginning
Gimmicks
Creating
Mechanical
Expression
Languages
Media
Worlds
Language
Notice
Today
Powers

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Our technology forces us to live mythically
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The story begins only when the book closes.
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The 'content' of any medium is always another medium.
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I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
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People hope that if they scream loudly enough about values then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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We are all robots when uncritically involved with our technologies.
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I don't necessarily agree with everything I say.
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Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
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By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
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Don't ask whether it is right or wrong. Instead try to find out what is going on.
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While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.
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The new media are not bridges between man and nature - they are nature...
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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
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A typewriter is a means of transcribing thought, not expressing it.
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Art is anything you can get away with.
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