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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Media
Worlds
Language
Notice
Today
Powers
World
Illusion
Unique
Beginning
Gimmicks
Creating
Mechanical
Expression
Languages

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Ads represent the main channel of intellectual and artistic effort in the modern world.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
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Positively, the effect of speeding up temporal sequence is to abolish time, much as the telegraph and cable abolished space. Of course, the photograph does both.
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We have be-come irrevocably involved with, and responsible for, each other.
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The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.
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A typewriter is a means of transcribing thought, not expressing it.
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North Americans have a peculiar bias. They go outside to be alone and they go home to be social.
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The space of early Greek cosmology was structured by logos - resonant utterance or word.
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Those conspiracies that are too incredible to be believed, are by the same right, those which most often succeed.
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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
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...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
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People who write obscurely are either unskilled in writing or up to mischief.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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I am not a culture critic because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
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Invention is the mother of necessities.
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Phenomenology is dialectic in ear-mode - a massive and decentralized quest for roots, for ground.
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