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At electric speed, all forms are pushed to the limits of their potential.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Form
Pushed
Electric
Potential
Speed
Forms
Limits
Media

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Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.
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North Americans have a peculiar bias. They go outside to be alone and they go home to be social.
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We become what we behold. We shape our tools and then our tools shape us.
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In an age of multiple and massive innovations, obsolescence becomes the major obsession.
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The rythms of typing favour short, concise sentences, sentences with oral form.
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The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
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First we shape our tools, thereafter they shape us
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The price of eternal vigilance is indifference.
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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The age of automation is going to be the age of do it yourself.
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
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Life. Consider the alternative.
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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
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The global village is a place of very arduous interfaces and very abrasive situations.
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Anything that's popular is a rear-view image.
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Positively, the effect of speeding up temporal sequence is to abolish time, much as the telegraph and cable abolished space. Of course, the photograph does both.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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I expect to see the coming decades transform the planet into an art form the new man, linked in a cosmic harmony that transcends time and space, will sensuously caress and mold and pattern every facet of the terrestrial artifact as if it were a work of art, and man himself will become an organic art form.
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In the Phaedrus, Plato argued that the new arrival of writing would revolutionize culture for the worst. He suggested that it would substitute reminiscence for thought and mechanical learning for the true dialect of the living quest for truth by discourse and conversation.
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It is possible to deal with the entire environment as a work of art.
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