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At electric speed, all forms are pushed to the limits of their potential.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Limits
Media
Form
Pushed
Electric
Potential
Speed
Forms

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In Jesus Christ, there is no distance or separation between the medium and the message: it is the one case where we can say that the medium and the message are fully one and the same.
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Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
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North Americans have a peculiar bias. They go outside to be alone and they go home to be social.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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Cubism ('multi-locationalism') is one of the painterly forms of acoustic space.
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A point of view can be a dangerous luxury when substituted for insight and understanding.
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One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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It is possible to deal with the entire environment as a work of art.
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The method of our time is to use not a single but multiple models for exploration.
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The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
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Artists in various fields are always the first to discover how to enable one medium or to release the power of another.
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Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.
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Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
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