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At electric speed, all forms are pushed to the limits of their potential.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Speed
Forms
Limits
Media
Form
Pushed
Electric
Potential
More quotes by Marshall McLuhan
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
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Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
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Invention is the mother of necessities.
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A typewriter is a means of transcribing thought, not expressing it.
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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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The bible belt is oral territory and therefore despised by the literati.
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The modern nose, like the modern eye, has developed a sort of microscopic, intercellular intensity which makes our human contactspainful and revolting.
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The circuited city of the future will not be the huge hunk of concentrated real estate created by the railway. It will take on a totally new meaning under conditions of very rapid movement. It will be an information megalopolis.
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Violence is the quest for identity. When identity disappears with technological innovation, violence is the natural recourse.
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Any breakdown is a breakthrough.
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We have to find the environments in which it will be possible to live with our new inventions.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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Most of our assumptions have outlived their uselessness.
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There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.
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North Americans have a peculiar bias. They go outside to be alone and they go home to be social.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
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