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At electric speed, all forms are pushed to the limits of their potential.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Pushed
Electric
Potential
Speed
Forms
Limits
Media
Form

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The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
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the only people who have proof of their sanity are those who have been discharged from mental institutions
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
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The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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We have to find the environments in which it will be possible to live with our new inventions.
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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
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Information and images bump against each other every day in massive quantities, and the resonance of this interfacing is like the babble of a village or tavern gossip session.
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The content or time-clothing of any medium or culture is the preceding medium or culture.
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The 'expert' is the man who stays put.
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Publication is a self-invasion of privacy.
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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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Only the vanquished remember history.
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Invention is the mother of necessities.
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Life. Consider the alternative.
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...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
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Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
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You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvellous resources.
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