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At electric speed, all forms are pushed to the limits of their potential.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Media
Form
Pushed
Electric
Potential
Speed
Forms
Limits

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Innovation for holders of conventional wisdom is not novelty but annihilation.
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Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvellous resources.
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A typewriter is a means of transcribing thought, not expressing it.
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The 'content' of any medium is always another medium.
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There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.
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Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones
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The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.
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The circuited city of the future will not be the huge hunk of concentrated real estate created by the railway. It will take on a totally new meaning under conditions of very rapid movement. It will be an information megalopolis.
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The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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Canada is the only country in the world that knows how to live without an identity.
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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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First we shape our tools, thereafter they shape us
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Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
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Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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