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In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Humans
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Artifact
Mind
Active
Artifacts
Ground
Logos
Media
Transforms
Seen
Utterance
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User
Body
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Human
Users
More quotes by Marshall McLuhan
It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
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The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.
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I expect to see the coming decades transform the planet into an art form the new man, linked in a cosmic harmony that transcends time and space, will sensuously caress and mold and pattern every facet of the terrestrial artifact as if it were a work of art, and man himself will become an organic art form.
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Primitivism has become the vulgar cliché of much modern art and speculation.
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People who write obscurely are either unskilled in writing or up to mischief.
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The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes.
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The new electronic independence re-creates the world in the image of a global village.
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Don't ask whether it is right or wrong. Instead try to find out what is going on.
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The mother tongue is propaganda.
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The name of a man is a numbing blow from which he never recovers.
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Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.
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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
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If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
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Current illusion is that science has abolished all natural laws.
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One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
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