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In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Body
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Human
Users
Humans
Passive
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Mind
Active
Artifacts
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Media
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Form
User
More quotes by Marshall McLuhan
Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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Nowadays there is no conversation at all. Teachers distrust talk as much as business men.
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The content or time-clothing of any medium or culture is the preceding medium or culture.
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Electronic man has no physical body.
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Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
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Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
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The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
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Information and images bump against each other every day in massive quantities, and the resonance of this interfacing is like the babble of a village or tavern gossip session.
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A typewriter is a means of transcribing thought, not expressing it.
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The most human thing about us is our technology.
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Photography turns people into things and their image into a mass consumer product.
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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
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If it works, it's obsolete.
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The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.
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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
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At electric speed, all forms are pushed to the limits of their potential.
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