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By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Sound
Meaningless
Container
Abstract
Containers
Sounds
Alphabet
Became
Trans
Universal
Static
Terms
Formation
Media
Visuals
Term
Visual
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We have be-come irrevocably involved with, and responsible for, each other.
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The modern nose, like the modern eye, has developed a sort of microscopic, intercellular intensity which makes our human contactspainful and revolting.
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Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
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It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.
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The story begins only when the book closes.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
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The media have substituted themselves for the older world.
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There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.
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The specialist is one who never makes small mistakes while moving toward the grand fallacy.
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Explore the situation. Statements are expendable. Don't keep on looking in the rearview mirror and defending the status quo which is outmoded the moment it happened.
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Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
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Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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In experimental art, men are given the exact specifications of coming violence to their own psyches from their own counter-irritant or technology... But the counter-irritant usually proves a greater plague than the initial irritant, like a drug habit.
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For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.
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We impose the form of the old on the content of the new.
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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