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By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Sound
Meaningless
Container
Abstract
Containers
Sounds
Alphabet
Became
Trans
Universal
Static
Terms
Formation
Media
Visuals
Term
Visual
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Food for the mind is like food for the body: the inputs are never the same as the outputs.
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The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
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Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
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Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
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Man works when he is partially involved. When he is totally involved he is at play or leisure.
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The circuited city of the future will not be the huge hunk of concentrated real estate created by the railway. It will take on a totally new meaning under conditions of very rapid movement. It will be an information megalopolis.
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What goes on inside the school is an interruption of education.
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Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
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Obsolescence never meant the end of anything, it's just the beginning.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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First we build the tools, then they build us.
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The space of early Greek cosmology was structured by logos - resonant utterance or word.
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
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