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By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Sound
Meaningless
Container
Abstract
Containers
Sounds
Alphabet
Became
Trans
Universal
Static
Terms
Formation
Media
Visuals
Term
Visual

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People who write obscurely are either unskilled in writing or up to mischief.
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Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
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The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
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Current illusion is that science has abolished all natural laws.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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In the Phaedrus, Plato argued that the new arrival of writing would revolutionize culture for the worst. He suggested that it would substitute reminiscence for thought and mechanical learning for the true dialect of the living quest for truth by discourse and conversation.
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Fish did not discover water.
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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
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Art is anything you can get away with.
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The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
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Don't ask whether it is right or wrong. Instead try to find out what is going on.
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The more the data banks record about each one of us, the less we exist.
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All advertising advertises advertising.
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Ads represent the main channel of intellectual and artistic effort in the modern world.
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Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.
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Those conspiracies that are too incredible to be believed, are by the same right, those which most often succeed.
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What goes on inside the school is an interruption of education.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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Obsolescence is the moment of superabundance.
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