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I may be wrong, but I'm never in doubt.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
May
Never
Doubt
Wrong

More quotes by Marshall McLuhan

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The media have substituted themselves for the older world.
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The story begins only when the book closes.
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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
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I wouldn't have seen it if I hadn't believed it.
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The bible belt is oral territory and therefore despised by the literati.
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We become what we behold. We shape our tools and then our tools shape us.
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Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
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Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.
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A typewriter is a means of transcribing thought, not expressing it.
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It is possible to deal with the entire environment as a work of art.
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A point of view can be a dangerous luxury when substituted for insight and understanding.
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Primitivism has become the vulgar cliché of much modern art and speculation.
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The circuited city of the future will not be the huge hunk of concentrated real estate created by the railway. It will take on a totally new meaning under conditions of very rapid movement. It will be an information megalopolis.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
Marshall McLuhan
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You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvellous resources.
Marshall McLuhan
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
Marshall McLuhan