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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Real
Substitute
World
Substitutes
Users
Immediate
News
Becomes
Media
User
Reality
Automatically
More quotes by Marshall McLuhan
To say that the camera cannot lie is merely to underline the multiple deceits that are now practised in its name.
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The new media are not bridges between man and nature - they are nature...
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It is the framework which changes with each new technology and not just the picture within the frame.
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Only the vanquished remember history.
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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People hope that if they scream loudly enough about values then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
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The more the data banks record about each one of us, the less we exist.
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In Jesus Christ, there is no distance or separation between the medium and the message: it is the one case where we can say that the medium and the message are fully one and the same.
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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
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Man works when he is partially involved. When he is totally involved he is at play or leisure.
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Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones
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The content or time-clothing of any medium or culture is the preceding medium or culture.
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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Mass man is a phenomenon of electric speed, not of physical quantity.
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The story begins only when the book closes.
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Photography turns people into things and their image into a mass consumer product.
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I don't necessarily agree with everything I say.
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Publication is a self-invasion of privacy.
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