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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Becomes
Media
User
Reality
Automatically
Real
Substitute
World
Substitutes
Users
Immediate
News

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One matter Englishmen don't think in the least funny is their happy consciousness of possessing a deep sense of humor.
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Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.
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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
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In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
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I do not explain, I explore.
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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.
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People hope that if they scream loudly enough about values then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
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Mass man is a phenomenon of electric speed, not of physical quantity.
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Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
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For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.
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It is one of the peculiar characteristics of the photograph that it isolates single moments in time.
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Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
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Language as the technology of human extension, whose powers of division and separation we know so well, may have been the Tower of Babel by which men sought to scale the highest heavens. Today computers hold out the promise of a means of instant tr
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Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
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Obsolescence is the moment of superabundance.
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There is no individualism in Eastern or oral cultures.
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Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.
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