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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Media
User
Reality
Automatically
Real
Substitute
World
Substitutes
Users
Immediate
News
Becomes

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Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.
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Ads represent the main channel of intellectual and artistic effort in the modern world.
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The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
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American youth attributes much more importance to arriving at driver's license age than at voting age.
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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
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One main condition of aristocratic life was present in the South and not in the North--personal responsibility to other human beings for education and material welfare. (A Carnegie or a Ford, like a bureaucracy, molds the lives of millions without taking any responsibility.)
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Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.
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One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
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Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.
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If it works, it's obsolete.
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The media have substituted themselves for the older world.
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Obsolescence is the moment of superabundance.
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Life. Consider the alternative.
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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
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I am not a culture critic because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
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Electronic man has no physical body.
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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In the land of the blind, the one-eyed man is a hallucinating idiot...for he sees what no one else does: things that, to everyone else, are not there.
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
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It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.
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