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Life. Consider the alternative.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Alternatives
Consider
Death
Life
Alternative
Insanity
More quotes by Marshall McLuhan
One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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There is no individualism in Eastern or oral cultures.
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One matter Englishmen don't think in the least funny is their happy consciousness of possessing a deep sense of humor.
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The global village is a place of very arduous interfaces and very abrasive situations.
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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
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You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvellous resources.
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First we shape our tools, thereafter they shape us
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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The more the data banks record about each one of us, the less we exist.
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The rythms of typing favour short, concise sentences, sentences with oral form.
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The story begins only when the book closes.
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Don't ask whether it is right or wrong. Instead try to find out what is going on.
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I am not a culture critic because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
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Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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The school system is the homogenizing hopper into which we toss our integral tots for processing.
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The new electronic independence re-creates the world in the image of a global village.
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Nowadays there is no conversation at all. Teachers distrust talk as much as business men.
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It is the framework which changes with each new technology and not just the picture within the frame.
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