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Life. Consider the alternative.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Alternative
Insanity
Alternatives
Consider
Death
Life

More quotes by Marshall McLuhan

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Photography turns people into things and their image into a mass consumer product.
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All media are extensions of some human faculty- psychic or physical.
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A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
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Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
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Canada is the only country in the world that knows how to live without an identity.
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Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.
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I expect to see the coming decades transform the planet into an art form the new man, linked in a cosmic harmony that transcends time and space, will sensuously caress and mold and pattern every facet of the terrestrial artifact as if it were a work of art, and man himself will become an organic art form.
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One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
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Our motor car is our supreme form of privacy when we are away from home.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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The media have substituted themselves for the older world.
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The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
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The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
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Man works when he is partially involved. When he is totally involved he is at play or leisure.
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I don't necessarily agree with everything I say.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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Advertising is an environmental striptease for a world of abundance.
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