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Life. Consider the alternative.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Alternative
Insanity
Alternatives
Consider
Death
Life

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Violence is the quest for identity. When identity disappears with technological innovation, violence is the natural recourse.
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I am not a culture critic because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
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In Jesus Christ, there is no distance or separation between the medium and the message: it is the one case where we can say that the medium and the message are fully one and the same.
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All advertising advertises advertising.
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Anything that's popular is a rear-view image.
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Typography tended to alter language from a means of perception and exploration to a portable commodity.
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If it works, it's obsolete.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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I wouldn't have seen it if I hadn't believed it.
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The price of eternal vigilance is indifference.
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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
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Obsolescence is the moment of superabundance.
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The specialist is one who never makes small mistakes while moving toward the grand fallacy.
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
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In the land of the blind, the one-eyed man is a hallucinating idiot...for he sees what no one else does: things that, to everyone else, are not there.
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