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I wouldn't have seen it if I hadn't believed it.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Believed
Wouldn
Seen
Hadn
Investing

More quotes by Marshall McLuhan

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Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
Marshall McLuhan
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As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
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It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.
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The media have substituted themselves for the older world.
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The most human thing about us is our technology.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
Marshall McLuhan
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There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.
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... Their power to see environments as they really are.
Marshall McLuhan
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
Marshall McLuhan
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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
Marshall McLuhan
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Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
Marshall McLuhan
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Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
Marshall McLuhan
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The rythms of typing favour short, concise sentences, sentences with oral form.
Marshall McLuhan
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American youth attributes much more importance to arriving at driver's license age than at voting age.
Marshall McLuhan
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Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
Marshall McLuhan
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Our technology forces us to live mythically
Marshall McLuhan
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The age of automation is going to be the age of do it yourself.
Marshall McLuhan
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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.
Marshall McLuhan
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Schizophrenia may be a necessary consequence of literacy.
Marshall McLuhan
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Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
Marshall McLuhan