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I wouldn't have seen it if I hadn't believed it.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Wouldn
Seen
Hadn
Investing
Believed

More quotes by Marshall McLuhan

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Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
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In antiquity and the Middle Ages reading was necessarily reading aloud.
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Language as the technology of human extension, whose powers of division and separation we know so well, may have been the Tower of Babel by which men sought to scale the highest heavens. Today computers hold out the promise of a means of instant tr
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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
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At electric speed, all forms are pushed to the limits of their potential.
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
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The method of our time is to use not a single but multiple models for exploration.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
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Art is anything you can get away with.
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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
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Don't ask whether it is right or wrong. Instead try to find out what is going on.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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A point of view can be a dangerous luxury when substituted for insight and understanding.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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Electricity does not centralize, but decentralizes.
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In the Phaedrus, Plato argued that the new arrival of writing would revolutionize culture for the worst. He suggested that it would substitute reminiscence for thought and mechanical learning for the true dialect of the living quest for truth by discourse and conversation.
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Phenomenology is dialectic in ear-mode - a massive and decentralized quest for roots, for ground.
Marshall McLuhan
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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I do not explain, I explore.
Marshall McLuhan