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I wouldn't have seen it if I hadn't believed it.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Hadn
Investing
Believed
Wouldn
Seen
More quotes by Marshall McLuhan
All media are extensions of some human faculty- psychic or physical.
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The most human thing about us is our technology.
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Mass man is a phenomenon of electric speed, not of physical quantity.
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We don't know who discovered water, but we know it wasn't the fish.
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Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.
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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
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The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
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Obsolescence never meant the end of anything, it's just the beginning.
Marshall McLuhan
My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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I am not a culture critic because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
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The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.
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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
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One matter Englishmen don't think in the least funny is their happy consciousness of possessing a deep sense of humor.
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The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
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Once introduced discontinuity, once challenge any of the properties of visual space, and as they flow from each other, the whole conceptual framework collapses.
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Only the small secrets need to be protected. The large ones are kept secret by public incredulity.
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Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
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