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The new media are not bridges between man and nature - they are nature...
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Nature
Men
Bridges
Media
More quotes by Marshall McLuhan
If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?
Marshall McLuhan
The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
Marshall McLuhan
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
Marshall McLuhan
People hope that if they scream loudly enough about values then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
Marshall McLuhan
We don't know who discovered water, but we know it wasn't the fish.
Marshall McLuhan
I may be wrong, but I'm never in doubt.
Marshall McLuhan
Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.
Marshall McLuhan
Only a fraction of the history of literacy has been typographic.
Marshall McLuhan
The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
Marshall McLuhan
The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.
Marshall McLuhan
Ads represent the main channel of intellectual and artistic effort in the modern world.
Marshall McLuhan
The 'expert' is the man who stays put.
Marshall McLuhan
Phenomenology is dialectic in ear-mode - a massive and decentralized quest for roots, for ground.
Marshall McLuhan
Explore the situation. Statements are expendable. Don't keep on looking in the rearview mirror and defending the status quo which is outmoded the moment it happened.
Marshall McLuhan
The method of our time is to use not a single but multiple models for exploration.
Marshall McLuhan
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
Marshall McLuhan
If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
Marshall McLuhan
If we understand the revolutionary transformations caused by new media, we can anticipate and control them but if we continue in our self-induced subliminal trance, we will be their slaves.
Marshall McLuhan
Affluence creates poverty.
Marshall McLuhan
The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
Marshall McLuhan
