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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Rules
Seeks
Awareness
Afford
Development
Anti
Environment
Total
Amateurism
Media
Patterns
Merges
Society
Environmental
Professionalism
Individual
Critical
Amateur
Ground
Loose

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Only the small secrets need to be protected. The large ones are kept secret by public incredulity.
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Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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The modern nose, like the modern eye, has developed a sort of microscopic, intercellular intensity which makes our human contactspainful and revolting.
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The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
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the only people who have proof of their sanity are those who have been discharged from mental institutions
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