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The specialist is one who never makes small mistakes while moving toward the grand fallacy.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Mistakes
Toward
Mistake
Small
Knowledge
Specialist
Moving
Specialists
Makes
Fallacy
Never
Grand
More quotes by Marshall McLuhan
One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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Nowadays there is no conversation at all. Teachers distrust talk as much as business men.
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The price of eternal vigilance is indifference.
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The space of early Greek cosmology was structured by logos - resonant utterance or word.
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Jokes are grievances.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
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A point of view can be a dangerous luxury when substituted for insight and understanding.
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We become what we behold. We shape our tools and then our tools shape us.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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The laws of the media, in tetrad form, bring logos and formal cause up to date to reveal analytically the structure of all human artefacts.
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Food for the mind is like food for the body: the inputs are never the same as the outputs.
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Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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The more the data banks record about each one of us, the less we exist.
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