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It is critical vision alone which can mitigate the unimpeded operation of the automatic.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Criticism
Vision
Unimpeded
Alone
Mitigate
Automatic
Operation
Operations
Critics
Critical
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I don't necessarily agree with everything I say.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
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The content or time-clothing of any medium or culture is the preceding medium or culture.
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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Advertising is an environmental striptease for a world of abundance.
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The specialist is one who never makes small mistakes while moving toward the grand fallacy.
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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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There is no individualism in Eastern or oral cultures.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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The rythms of typing favour short, concise sentences, sentences with oral form.
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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
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The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
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Fish did not discover water.
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The village had institutionalized all human functions in forms of low intensity.... Participation was high and organization was low. This is the formula for stability.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
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Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
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Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.
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We impose the form of the old on the content of the new.
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The laws of the media, in tetrad form, bring logos and formal cause up to date to reveal analytically the structure of all human artefacts.
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