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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Heads
Business
Department
Ideas
Firm
Clobbered
Industry
Isolating
Dangerous
Rear
Sort
Labs
Bigs
Viruses
Invited
Idea
More quotes by Marshall McLuhan
Only the small secrets need to be protected. The large ones are kept secret by public incredulity.
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A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
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The laws of the media, in tetrad form, bring logos and formal cause up to date to reveal analytically the structure of all human artefacts.
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The 'content' of any medium is always another medium.
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Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
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We become what we behold. We shape our tools and then our tools shape us.
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One main condition of aristocratic life was present in the South and not in the North--personal responsibility to other human beings for education and material welfare. (A Carnegie or a Ford, like a bureaucracy, molds the lives of millions without taking any responsibility.)
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Art is anything you can get away with.
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I wouldn't have seen it if I hadn't believed it.
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The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
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The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
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The modern nose, like the modern eye, has developed a sort of microscopic, intercellular intensity which makes our human contactspainful and revolting.
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All advertising advertises advertising.
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Invention is the mother of necessities.
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The ignorance of how to use knowledge stockpiles exponentially.
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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