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Invention is the mother of necessities.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Mother
Necessities
Invention
Business
More quotes by Marshall McLuhan
People hope that if they scream loudly enough about values then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
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Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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The story begins only when the book closes.
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The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
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The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes.
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It is one of the peculiar characteristics of the photograph that it isolates single moments in time.
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The specialist is one who never makes small mistakes while moving toward the grand fallacy.
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Man works when he is partially involved. When he is totally involved he is at play or leisure.
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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
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While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.
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The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
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... Their power to see environments as they really are.
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The 'content' of any medium is always another medium.
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The 'expert' is the man who stays put.
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The price of eternal vigilance is indifference.
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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
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Only the small secrets need to be protected. The large ones are kept secret by public incredulity.
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Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
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The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
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