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Invention is the mother of necessities.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Necessities
Invention
Business
Mother

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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.
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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
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Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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The media have substituted themselves for the older world.
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Most of our assumptions have outlived their uselessness.
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It is possible to deal with the entire environment as a work of art.
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The global village is a place of very arduous interfaces and very abrasive situations.
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There are many people for whom 'thinking' necessarily means identifying with existing trends.
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Primitivism has become the vulgar cliché of much modern art and speculation.
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All media are extensions of some human faculty- psychic or physical.
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Explore the situation. Statements are expendable. Don't keep on looking in the rearview mirror and defending the status quo which is outmoded the moment it happened.
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People hope that if they scream loudly enough about values then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
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Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.
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The rythms of typing favour short, concise sentences, sentences with oral form.
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As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
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