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Invention is the mother of necessities.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Necessities
Invention
Business
Mother

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All media are extensions of some human faculty- psychic or physical.
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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.
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We don't know who discovered water, but we know it wasn't the fish.
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Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
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I do not explain, I explore.
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It is possible to deal with the entire environment as a work of art.
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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
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Publication is a self-invasion of privacy.
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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.
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If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
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