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The content or time-clothing of any medium or culture is the preceding medium or culture.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Mediums
Content
Culture
Time
Preceding
Clothings
Clothing
Medium

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The 'expert' is the man who stays put.
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One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
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Don't ask whether it is right or wrong. Instead try to find out what is going on.
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The village had institutionalized all human functions in forms of low intensity.... Participation was high and organization was low. This is the formula for stability.
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The circuited city of the future will not be the huge hunk of concentrated real estate created by the railway. It will take on a totally new meaning under conditions of very rapid movement. It will be an information megalopolis.
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The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.
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We have to find the environments in which it will be possible to live with our new inventions.
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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
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Most of our assumptions have outlived their uselessness.
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The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
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The specialist is one who never makes small mistakes while moving toward the grand fallacy.
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Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
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Canada is the only country in the world that knows how to live without an identity.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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One matter Englishmen don't think in the least funny is their happy consciousness of possessing a deep sense of humor.
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
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Anything that's popular is a rear-view image.
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Innovation for holders of conventional wisdom is not novelty but annihilation.
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You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvellous resources.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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