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The content or time-clothing of any medium or culture is the preceding medium or culture.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Time
Preceding
Clothings
Clothing
Medium
Mediums
Content
Culture

More quotes by Marshall McLuhan

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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
Marshall McLuhan
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Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
Marshall McLuhan
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Only the small secrets need to be protected. The large ones are kept secret by public incredulity.
Marshall McLuhan
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
Marshall McLuhan
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
Marshall McLuhan
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
Marshall McLuhan
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Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones
Marshall McLuhan
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First we build the tools, then they build us.
Marshall McLuhan
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The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
Marshall McLuhan
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Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
Marshall McLuhan
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Cubism ('multi-locationalism') is one of the painterly forms of acoustic space.
Marshall McLuhan
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The specialist is one who never makes small mistakes while moving toward the grand fallacy.
Marshall McLuhan
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To say that the camera cannot lie is merely to underline the multiple deceits that are now practised in its name.
Marshall McLuhan
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American youth attributes much more importance to arriving at driver's license age than at voting age.
Marshall McLuhan
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The age of automation is going to be the age of do it yourself.
Marshall McLuhan
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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
Marshall McLuhan
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
Marshall McLuhan
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In the land of the blind, the one-eyed man is a hallucinating idiot...for he sees what no one else does: things that, to everyone else, are not there.
Marshall McLuhan
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There are many people for whom 'thinking' necessarily means identifying with existing trends.
Marshall McLuhan
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The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
Marshall McLuhan