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The content or time-clothing of any medium or culture is the preceding medium or culture.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Preceding
Clothings
Clothing
Medium
Mediums
Content
Culture
Time

More quotes by Marshall McLuhan

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If we understand the revolutionary transformations caused by new media, we can anticipate and control them but if we continue in our self-induced subliminal trance, we will be their slaves.
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The global village is a place of very arduous interfaces and very abrasive situations.
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The more the data banks record about each one of us, the less we exist.
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People hope that if they scream loudly enough about values then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
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Obsolescence is the moment of superabundance.
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I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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We become what we behold. We shape our tools and then our tools shape us.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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the only people who have proof of their sanity are those who have been discharged from mental institutions
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
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Canada is the only country in the world that knows how to live without an identity.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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There is no individualism in Eastern or oral cultures.
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For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.
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For those for whom the sex act has come to seem mechanical and merely the meeting and manipulation of body parts, there often remains a hunger which can be called metaphysical but which is not recognized as such, and which seeks satisfaction in physical danger, or sometimes in torture, suicide, or murder.
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The new electronic independence re-creates the world in the image of a global village.
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The media have substituted themselves for the older world.
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If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?
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Once introduced discontinuity, once challenge any of the properties of visual space, and as they flow from each other, the whole conceptual framework collapses.
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