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Once you see the boundaries of your environment, they are no longer the boundaries of your environment.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Longer
Environment
Boundaries

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In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
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There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.
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The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.
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Schizophrenia may be a necessary consequence of literacy.
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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Those conspiracies that are too incredible to be believed, are by the same right, those which most often succeed.
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In experimental art, men are given the exact specifications of coming violence to their own psyches from their own counter-irritant or technology... But the counter-irritant usually proves a greater plague than the initial irritant, like a drug habit.
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The age of automation is going to be the age of do it yourself.
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Primitivism has become the vulgar cliché of much modern art and speculation.
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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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Advertising is an environmental striptease for a world of abundance.
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The story begins only when the book closes.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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Our motor car is our supreme form of privacy when we are away from home.
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A nomadic society cannot experience enclosed space.
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Don't ask whether it is right or wrong. Instead try to find out what is going on.
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the only people who have proof of their sanity are those who have been discharged from mental institutions
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