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One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Thing
Perceive
Would
Exactly
Elements
Environment
Enable
Since
Element
Water
Anti
Live
Fish
Nothing
Fishes
More quotes by Marshall McLuhan
Don't ask whether it is right or wrong. Instead try to find out what is going on.
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The media have substituted themselves for the older world.
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What goes on inside the school is an interruption of education.
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Invention is the mother of necessities.
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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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Our motor car is our supreme form of privacy when we are away from home.
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Publication is a self-invasion of privacy.
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?
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By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
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Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.
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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
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A nomadic society cannot experience enclosed space.
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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
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In experimental art, men are given the exact specifications of coming violence to their own psyches from their own counter-irritant or technology... But the counter-irritant usually proves a greater plague than the initial irritant, like a drug habit.
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