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One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Thing
Perceive
Would
Exactly
Elements
Environment
Enable
Since
Element
Water
Anti
Live
Fish
Nothing
Fishes
More quotes by Marshall McLuhan
A point of view can be a dangerous luxury when substituted for insight and understanding.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
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Affluence creates poverty.
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Schizophrenia may be a necessary consequence of literacy.
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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
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There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
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When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
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Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
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Primitivism has become the vulgar cliché of much modern art and speculation.
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Only the small secrets need to be protected. The large ones are kept secret by public incredulity.
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The new media are not bridges between man and nature - they are nature...
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Obsolescence never meant the end of anything, it's just the beginning.
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Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
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Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.
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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
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Electricity does not centralize, but decentralizes.
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The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
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The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.
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