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One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Water
Anti
Live
Fish
Nothing
Fishes
Thing
Perceive
Would
Exactly
Elements
Environment
Enable
Since
Element
More quotes by Marshall McLuhan
I may be wrong, but I'm never in doubt.
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In experimental art, men are given the exact specifications of coming violence to their own psyches from their own counter-irritant or technology... But the counter-irritant usually proves a greater plague than the initial irritant, like a drug habit.
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... Their power to see environments as they really are.
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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
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Violence is the quest for identity. When identity disappears with technological innovation, violence is the natural recourse.
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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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The mother tongue is propaganda.
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Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
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The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
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Innovation for holders of conventional wisdom is not novelty but annihilation.
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Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
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It is critical vision alone which can mitigate the unimpeded operation of the automatic.
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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
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Our technology forces us to live mythically
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First we shape our tools, thereafter they shape us
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