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One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Since
Element
Water
Anti
Live
Fish
Nothing
Fishes
Thing
Perceive
Would
Exactly
Elements
Environment
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More quotes by Marshall McLuhan
Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.
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Only the vanquished remember history.
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We are all robots when uncritically involved with our technologies.
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Obsolescence never meant the end of anything, it's just the beginning.
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Artists in various fields are always the first to discover how to enable one medium or to release the power of another.
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There is no individualism in Eastern or oral cultures.
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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We have be-come irrevocably involved with, and responsible for, each other.
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The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes.
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It is one of the peculiar characteristics of the photograph that it isolates single moments in time.
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Violence is the quest for identity. When identity disappears with technological innovation, violence is the natural recourse.
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Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.
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Money is a poor man's credit card.
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If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?
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The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
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We become what we behold. We shape our tools and then our tools shape us.
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Art is anything you can get away with.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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