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All media are extensions of some human faculty- psychic or physical.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Human
Humans
Psychic
Psychics
Extensions
Faculty
Physical
Media
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The 'content' of any medium is always another medium.
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The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
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... Their power to see environments as they really are.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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Our motor car is our supreme form of privacy when we are away from home.
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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
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Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
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Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
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Information and images bump against each other every day in massive quantities, and the resonance of this interfacing is like the babble of a village or tavern gossip session.
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Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.
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There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
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The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
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The new media are not bridges between man and nature - they are nature...
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.
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It is perhaps typical of very creative minds that they hit very large nails not quite on the head.
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I don't necessarily agree with everything I say.
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Obsolescence never meant the end of anything, it's just the beginning.
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Publication is a self-invasion of privacy.
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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.
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