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We don't know who discovered water, but we know it wasn't the fish.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Water
Fish
Fishes
Discovered
Discovery
Wasn
More quotes by Marshall McLuhan
Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
Marshall McLuhan
Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
Marshall McLuhan
Artists in various fields are always the first to discover how to enable one medium or to release the power of another.
Marshall McLuhan
Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
Marshall McLuhan
The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.
Marshall McLuhan
Mass man is a phenomenon of electric speed, not of physical quantity.
Marshall McLuhan
Diaper backward spells repaid. Think about it.
Marshall McLuhan
When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
Marshall McLuhan
Nowadays there is no conversation at all. Teachers distrust talk as much as business men.
Marshall McLuhan
Canada is the only country in the world that knows how to live without an identity.
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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
Marshall McLuhan
Information and images bump against each other every day in massive quantities, and the resonance of this interfacing is like the babble of a village or tavern gossip session.
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Life. Consider the alternative.
Marshall McLuhan
Don't ask whether it is right or wrong. Instead try to find out what is going on.
Marshall McLuhan
A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
Marshall McLuhan
Invention is the mother of necessities.
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I may be wrong, but I'm never in doubt.
Marshall McLuhan
... Their power to see environments as they really are.
Marshall McLuhan
One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
Marshall McLuhan
