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We don't know who discovered water, but we know it wasn't the fish.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Water
Fish
Fishes
Discovered
Discovery
Wasn
More quotes by Marshall McLuhan
Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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Jokes are grievances.
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Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.
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I do not explain, I explore.
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We impose the form of the old on the content of the new.
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The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
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Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
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Don't ask whether it is right or wrong. Instead try to find out what is going on.
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Explore the situation. Statements are expendable. Don't keep on looking in the rearview mirror and defending the status quo which is outmoded the moment it happened.
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If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
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If it works, it's obsolete.
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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
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Life. Consider the alternative.
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Typography tended to alter language from a means of perception and exploration to a portable commodity.
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To say that the camera cannot lie is merely to underline the multiple deceits that are now practised in its name.
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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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