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We don't know who discovered water, but we know it wasn't the fish.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Fishes
Discovered
Discovery
Wasn
Water
Fish
More quotes by Marshall McLuhan
The mother tongue is propaganda.
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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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At electric speed, all forms are pushed to the limits of their potential.
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I wouldn't have seen it if I hadn't believed it.
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Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
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Most people are alive in an earlier time, but you must be alive in our own time.
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The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.
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People don't actually read newspapers - they get into them every morning like a hot bath.
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The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
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I am not a culture critic because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
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We have be-come irrevocably involved with, and responsible for, each other.
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Electronic man has no physical body.
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Positively, the effect of speeding up temporal sequence is to abolish time, much as the telegraph and cable abolished space. Of course, the photograph does both.
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A typewriter is a means of transcribing thought, not expressing it.
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Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.
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