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We don't know who discovered water, but we know it wasn't the fish.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Water
Fish
Fishes
Discovered
Discovery
Wasn
More quotes by Marshall McLuhan
I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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Innovation for holders of conventional wisdom is not novelty but annihilation.
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The method of our time is to use not a single but multiple models for exploration.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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The global village is a place of very arduous interfaces and very abrasive situations.
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The new electronic independence re-creates the world in the image of a global village.
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The content or time-clothing of any medium or culture is the preceding medium or culture.
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North Americans have a peculiar bias. They go outside to be alone and they go home to be social.
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Mass man is a phenomenon of electric speed, not of physical quantity.
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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.
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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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The 'content' of any medium is always another medium.
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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.
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