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We don't know who discovered water, but we know it wasn't the fish.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Wasn
Water
Fish
Fishes
Discovered
Discovery
More quotes by Marshall McLuhan
Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
Marshall McLuhan
Clear prose indicates the absence of thought.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
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There are many people for whom 'thinking' necessarily means identifying with existing trends.
Marshall McLuhan
Phenomenology is dialectic in ear-mode - a massive and decentralized quest for roots, for ground.
Marshall McLuhan
For those for whom the sex act has come to seem mechanical and merely the meeting and manipulation of body parts, there often remains a hunger which can be called metaphysical but which is not recognized as such, and which seeks satisfaction in physical danger, or sometimes in torture, suicide, or murder.
Marshall McLuhan
I do not explain, I explore.
Marshall McLuhan
The mother tongue is propaganda.
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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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Primitivism has become the vulgar cliché of much modern art and speculation.
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Money is a poor man's credit card.
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Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.
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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
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Electronic man has no physical body.
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Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
Marshall McLuhan
Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
Marshall McLuhan
The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
Marshall McLuhan
