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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Backgrounds
Slogan
Minds
Slogans
Quiet
Spell
Magic
Quietly
Business
Spells
Mind
Tune
Advertiser
Tunes
Throbbing
Background
Advertisers
More quotes by Marshall McLuhan
Money is a poor man's credit card.
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In experimental art, men are given the exact specifications of coming violence to their own psyches from their own counter-irritant or technology... But the counter-irritant usually proves a greater plague than the initial irritant, like a drug habit.
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Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
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Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
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Publication is a self-invasion of privacy.
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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
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The rythms of typing favour short, concise sentences, sentences with oral form.
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Clear prose indicates the absence of thought.
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The more the data banks record about each one of us, the less we exist.
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Photography turns people into things and their image into a mass consumer product.
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Jokes are grievances.
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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
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Advertising is an environmental striptease for a world of abundance.
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Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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Most people are alive in an earlier time, but you must be alive in our own time.
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The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
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We become what we behold. We shape our tools and then our tools shape us.
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In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
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The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
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