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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Magic
Quietly
Business
Spells
Mind
Tune
Advertiser
Tunes
Throbbing
Background
Advertisers
Backgrounds
Slogan
Minds
Slogans
Quiet
Spell
More quotes by Marshall McLuhan
I may be wrong, but I'm never in doubt.
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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
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Current illusion is that science has abolished all natural laws.
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There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
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The village had institutionalized all human functions in forms of low intensity.... Participation was high and organization was low. This is the formula for stability.
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
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The rythms of typing favour short, concise sentences, sentences with oral form.
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Explore the situation. Statements are expendable. Don't keep on looking in the rearview mirror and defending the status quo which is outmoded the moment it happened.
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For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.
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Once introduced discontinuity, once challenge any of the properties of visual space, and as they flow from each other, the whole conceptual framework collapses.
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All media are extensions of some human faculty- psychic or physical.
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Most people are alive in an earlier time, but you must be alive in our own time.
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The global village is a place of very arduous interfaces and very abrasive situations.
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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Primitivism has become the vulgar cliché of much modern art and speculation.
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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
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Photography turns people into things and their image into a mass consumer product.
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The new electronic independence re-creates the world in the image of a global village.
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