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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Tunes
Throbbing
Background
Advertisers
Backgrounds
Slogan
Minds
Slogans
Quiet
Spell
Magic
Quietly
Business
Spells
Mind
Tune
Advertiser
More quotes by Marshall McLuhan
The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
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The bible belt is oral territory and therefore despised by the literati.
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There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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The story begins only when the book closes.
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Most of our assumptions have outlived their uselessness.
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The method of our time is to use not a single but multiple models for exploration.
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In antiquity and the Middle Ages reading was necessarily reading aloud.
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Fish did not discover water.
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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
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A point of view can be a dangerous luxury when substituted for insight and understanding.
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the only people who have proof of their sanity are those who have been discharged from mental institutions
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I wouldn't have seen it if I hadn't believed it.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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A typewriter is a means of transcribing thought, not expressing it.
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Only a fraction of the history of literacy has been typographic.
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Current illusion is that science has abolished all natural laws.
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One main condition of aristocratic life was present in the South and not in the North--personal responsibility to other human beings for education and material welfare. (A Carnegie or a Ford, like a bureaucracy, molds the lives of millions without taking any responsibility.)
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To say that the camera cannot lie is merely to underline the multiple deceits that are now practised in its name.
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