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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Magic
Quietly
Business
Spells
Mind
Tune
Advertiser
Tunes
Throbbing
Background
Advertisers
Backgrounds
Slogan
Minds
Slogans
Quiet
Spell
More quotes by Marshall McLuhan
Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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All media are extensions of some human faculty- psychic or physical.
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By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
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We impose the form of the old on the content of the new.
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The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
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In the land of the blind, the one-eyed man is a hallucinating idiot...for he sees what no one else does: things that, to everyone else, are not there.
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Only the small secrets need to be protected. The large ones are kept secret by public incredulity.
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Most of our assumptions have outlived their uselessness.
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Clear prose indicates the absence of thought.
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Nobody can commit photography alone.
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The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
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We don't know who discovered water, but we know it wasn't the fish.
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Obsolescence is the moment of superabundance.
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The content or time-clothing of any medium or culture is the preceding medium or culture.
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When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
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Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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Only a fraction of the history of literacy has been typographic.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
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