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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Quiet
Spell
Magic
Quietly
Business
Spells
Mind
Tune
Advertiser
Tunes
Throbbing
Background
Advertisers
Backgrounds
Slogan
Minds
Slogans
More quotes by Marshall McLuhan
Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
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The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.
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Ads represent the main channel of intellectual and artistic effort in the modern world.
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Typographic man can express but is helpless to read the configurations of print technology.
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The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
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The price of eternal vigilance is indifference.
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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The more the data banks record about each one of us, the less we exist.
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By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
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The huge advantage of Canada is its backwardness.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
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Clear prose indicates the absence of thought.
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The space of early Greek cosmology was structured by logos - resonant utterance or word.
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The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
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A nomadic society cannot experience enclosed space.
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Obsolescence never meant the end of anything, it's just the beginning.
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Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
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Electricity does not centralize, but decentralizes.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
Marshall McLuhan
