Quote

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Mind
Tune
Advertiser
Tunes
Throbbing
Background
Advertisers
Backgrounds
Slogan
Minds
Slogans
Quiet
Spell
Magic
Quietly
Business
Spells

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The 'content' of any medium is always another medium.
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I do not explain, I explore.
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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I don't necessarily agree with everything I say.
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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Mass man is a phenomenon of electric speed, not of physical quantity.
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
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To say that the camera cannot lie is merely to underline the multiple deceits that are now practised in its name.
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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
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The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
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Jokes are grievances.
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I expect to see the coming decades transform the planet into an art form the new man, linked in a cosmic harmony that transcends time and space, will sensuously caress and mold and pattern every facet of the terrestrial artifact as if it were a work of art, and man himself will become an organic art form.
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Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
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There are many people for whom 'thinking' necessarily means identifying with existing trends.
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The media have substituted themselves for the older world.
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Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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It is possible to deal with the entire environment as a work of art.
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