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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Background
Advertisers
Backgrounds
Slogan
Minds
Slogans
Quiet
Spell
Magic
Quietly
Business
Spells
Mind
Tune
Advertiser
Tunes
Throbbing
More quotes by Marshall McLuhan
Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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The space of early Greek cosmology was structured by logos - resonant utterance or word.
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The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
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First we shape our tools, thereafter they shape us
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We become what we behold. We shape our tools and then our tools shape us.
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For those for whom the sex act has come to seem mechanical and merely the meeting and manipulation of body parts, there often remains a hunger which can be called metaphysical but which is not recognized as such, and which seeks satisfaction in physical danger, or sometimes in torture, suicide, or murder.
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When things come at you very fast, naturally you lose touch with yourself.
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Language is a form of organized stutter.
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There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
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In experimental art, men are given the exact specifications of coming violence to their own psyches from their own counter-irritant or technology... But the counter-irritant usually proves a greater plague than the initial irritant, like a drug habit.
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Canada is the only country in the world that knows how to live without an identity.
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One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
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Our motor car is our supreme form of privacy when we are away from home.
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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
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Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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Artists in various fields are always the first to discover how to enable one medium or to release the power of another.
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