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Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Powerful
Avenues
Manipulation
Aggression
Yield
Private
Demand
Consciousness
Madison
Public
Avenue
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Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
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Language is a form of organized stutter.
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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
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The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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