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Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Private
Demand
Consciousness
Madison
Public
Avenue
Powerful
Avenues
Manipulation
Aggression
Yield

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It is perhaps typical of very creative minds that they hit very large nails not quite on the head.
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The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
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Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.
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Schizophrenia may be a necessary consequence of literacy.
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