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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Entire
Richest
Activity
Ads
Society
Historian
Ever
Activities
Made
Faithful
Time
Range
Archaeologists
Discover
Reflections
Reflection
Historians

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The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.
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The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
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We become what we behold. We shape our tools and then our tools shape us.
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Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
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Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.
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The new media are not bridges between man and nature - they are nature...
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The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
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Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.
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Nowadays there is no conversation at all. Teachers distrust talk as much as business men.
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The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
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It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.
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I am not a culture critic because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
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We don't know who discovered water, but we know it wasn't the fish.
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Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.
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Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
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One main condition of aristocratic life was present in the South and not in the North--personal responsibility to other human beings for education and material welfare. (A Carnegie or a Ford, like a bureaucracy, molds the lives of millions without taking any responsibility.)
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The village had institutionalized all human functions in forms of low intensity.... Participation was high and organization was low. This is the formula for stability.
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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
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Nobody can commit photography alone.
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The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
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