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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Reflection
Historians
Entire
Richest
Activity
Ads
Historian
Society
Activities
Ever
Faithful
Made
Range
Archaeologists
Time
Discover
Reflections
More quotes by Marshall McLuhan
We become what we behold. We shape our tools and then our tools shape us.
Marshall McLuhan
One matter Englishmen don't think in the least funny is their happy consciousness of possessing a deep sense of humor.
Marshall McLuhan
Primitivism has become the vulgar cliché of much modern art and speculation.
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In an age of multiple and massive innovations, obsolescence becomes the major obsession.
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There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
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Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
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The laws of the media, in tetrad form, bring logos and formal cause up to date to reveal analytically the structure of all human artefacts.
Marshall McLuhan
When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
Marshall McLuhan
We have to find the environments in which it will be possible to live with our new inventions.
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We have be-come irrevocably involved with, and responsible for, each other.
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The school system is the homogenizing hopper into which we toss our integral tots for processing.
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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
Marshall McLuhan
North Americans have a peculiar bias. They go outside to be alone and they go home to be social.
Marshall McLuhan
The price of eternal vigilance is indifference.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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In experimental art, men are given the exact specifications of coming violence to their own psyches from their own counter-irritant or technology... But the counter-irritant usually proves a greater plague than the initial irritant, like a drug habit.
Marshall McLuhan
The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes.
Marshall McLuhan