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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
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Modernists
More quotes by Marshall McLuhan
Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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We impose the form of the old on the content of the new.
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I expect to see the coming decades transform the planet into an art form the new man, linked in a cosmic harmony that transcends time and space, will sensuously caress and mold and pattern every facet of the terrestrial artifact as if it were a work of art, and man himself will become an organic art form.
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At electric speed, all forms are pushed to the limits of their potential.
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I am not a culture critic because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
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Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
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All media are extensions of some human faculty- psychic or physical.
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Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
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It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.
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First we shape our tools, thereafter they shape us
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Innovation for holders of conventional wisdom is not novelty but annihilation.
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The ignorance of how to use knowledge stockpiles exponentially.
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The rythms of typing favour short, concise sentences, sentences with oral form.
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