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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
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Modernists
More quotes by Marshall McLuhan
One matter Englishmen don't think in the least funny is their happy consciousness of possessing a deep sense of humor.
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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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We impose the form of the old on the content of the new.
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First we shape our tools, thereafter they shape us
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Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.
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The 'expert' is the man who stays put.
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The more the data banks record about each one of us, the less we exist.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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All advertising advertises advertising.
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Food for the mind is like food for the body: the inputs are never the same as the outputs.
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Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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Advertising is an environmental striptease for a world of abundance.
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The name of a man is a numbing blow from which he never recovers.
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Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
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