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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Different
Language
Every
Understand
People
Speak
Art
Today
Modernists
Persons
Speaks
Person
Intelligent
Great
Call

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Obsolescence never meant the end of anything, it's just the beginning.
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Language is a form of organized stutter.
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We become what we behold. We shape our tools and then our tools shape us.
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Any breakdown is a breakthrough.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
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We have be-come irrevocably involved with, and responsible for, each other.
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When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
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It is one of the peculiar characteristics of the photograph that it isolates single moments in time.
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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Primitivism has become the vulgar cliché of much modern art and speculation.
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Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
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American youth attributes much more importance to arriving at driver's license age than at voting age.
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