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Advertising is an environmental striptease for a world of abundance.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Advertising
Environmental
World
Striptease
Adverts
Abundance
Marketing

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American youth attributes much more importance to arriving at driver's license age than at voting age.
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...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
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Innovation for holders of conventional wisdom is not novelty but annihilation.
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We have be-come irrevocably involved with, and responsible for, each other.
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Obsolescence is the moment of superabundance.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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Our motor car is our supreme form of privacy when we are away from home.
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Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
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While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.
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Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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In Jesus Christ, there is no distance or separation between the medium and the message: it is the one case where we can say that the medium and the message are fully one and the same.
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The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
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Artists in various fields are always the first to discover how to enable one medium or to release the power of another.
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The most human thing about us is our technology.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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