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Advertising is an environmental striptease for a world of abundance.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Advertising
Environmental
World
Striptease
Adverts
Abundance
Marketing

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Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones
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Typographic man can express but is helpless to read the configurations of print technology.
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Fish did not discover water.
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The name of a man is a numbing blow from which he never recovers.
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Art is anything you can get away with.
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
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If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
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Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
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There is no individualism in Eastern or oral cultures.
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Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
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It is possible to deal with the entire environment as a work of art.
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Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
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There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
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American youth attributes much more importance to arriving at driver's license age than at voting age.
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