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Advertising is an environmental striptease for a world of abundance.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Striptease
Adverts
Abundance
Marketing
Advertising
Environmental
World
More quotes by Marshall McLuhan
Anything that's popular is a rear-view image.
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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North Americans have a peculiar bias. They go outside to be alone and they go home to be social.
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The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes.
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For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.
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Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
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I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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Language is a form of organized stutter.
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In antiquity and the Middle Ages reading was necessarily reading aloud.
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Life. Consider the alternative.
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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.
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We have be-come irrevocably involved with, and responsible for, each other.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.
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Innovation for holders of conventional wisdom is not novelty but annihilation.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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People who write obscurely are either unskilled in writing or up to mischief.
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